What’s in a (Nutritional Products) Name

Tuesday, January 24th, 2012

My wife’s greatest strength when it comes to nutrition, well being and health can also at times be her greatest weakness.  She believes with all her heart, mind and soul in the great nutrition offered by Isagenix.  She has tried them and experienced their positive

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Lori Harder

 effects first hand.  It is easy for her to talk about them because she is excited about what they have done for her and her family.  As a result, she is eager for others to experience these same results.  It is kind of like watching your kids open their presents on Christmas morning.  It is much more satisfying than any present you could open yourself. 

Because of her own experiences she believes the products and systems can change people’s lives.  This does create a problem, however.  When you believe so strongly in something, it is difficult to accept and understand when others do not see what you see.  It is not a judgement or indictment of those who do not share this passion; but it can be confusing to someone who has accepted the efficacy of a nutritional product completely.  My wife and I are an evidence based couple that needs to see it, taste it, touch it, or otherwise experience it.  We have seen the evidence and have no doubts. 

One of the challenges of Isagenix products and systems is that the product names evoke a specific perception.  A good example is the Isagenix IsaLean Shake.  The name is an obvious reference to weight loss or weight maintenance.  Yet there are professional and world class athletes who have come to understand the nutritional benefits of the products beyond the potential for weight control.  This understanding, however, requires some research and understanding of the products.  The point is that if you think that Isagenix is only for those looking to experience weight loss, then you only know half the story.  Athletes like Lori Harder…bikini model, competitor and trainer have figured it out.  The solution is to do your own research.  If you need some guidance and direction I am sure my wife would love to talk to you.

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